Q So How Does Bluetooth Proximity Marketing Work?

Bluetooth marketing allows you to send images, text, videos, sound, games, Jpegs in fact any marketing message you can think of that uses these formats to potential customers mobile phones. With Bluetooth Marketing its FREE to send and FREE to receive, thus once the system has been purchased there are no other ongoing costs.

When a Customer comes within range of the Bluetooth Advertising System and has their mobile phone set to "discoverable", the Bluetooth mobile marketing system recognises the handset and then sends information that you have preset, to the handset over Bluetooth.

The system comprises of a transmitter and a piece of software that’s installed on your PC or laptop. In the case of the mobile unit, this is an all in one device and is about the same size as an Iphone. The battery lasts for up to 30 hours and is recharged just as you would with a mobile phone. .

The Bluetooth Marketing System is a Permission Based Service and only works if the user turns on their Bluetooth, making it "discoverable" and elects to "Opt -In" to receive content. If at any point the user receives content of some sort and selects "NO" not to receive the incoming Bluetooth message, then the Bluetooth Software remembers the user has declined this campaign and will not send the campaign again to that phone until the broadcast message has been changed or software reset. .

Q What Is The Size Of The Market?

At the moment in the UK according to research by Ofcom in 2008 there are now over 70 million mobile phone connections whilst the population stands at around 60 million. So nearly ten million people have more than one mobile handset on the go, and 85 per cent of the adult population now have mobiles. So much so that at present mobile phone operators are currently looking at new ways to retain customers, as you can see the vast majority of people have mobiles. By the end of the decade it is estimated that 1 Billion phones will be used worldwide.

Q So How Can Using Bluetooth Advertising Benefit My Business?

The good news for your business is that the majority of phones sold over the last few years have been Bluetooth enabled and because of the driving legislation that was introduced regarding mobile phones approx 60% - 80% of people with Bluetooth will keep it switched on at all times. .

• With Bluetooth marketing
• Incredibly easy to use
• Sends an unlimited number of adverts for Free
• Can target over 80% of the public via their mobile phone
• Far more cost effective than Newspaper, Radio and Directory Advertising
• Offers a scalable marketing solution for a fixed cost
• Has no hidden or ongoing costs
• 100% Environmentally Friendly

Can send engaging rich media adverts like video, animated giffs, mp3, games, java applications, ringtones, business cards, calendar reminders. .

Q Is there any phones that it wont work with.?

Bluetooth marketing will work on any phone except smart phones, ie Blackberry, Iphones etc.

Bluetooth marketing Systems start at only £99 call us for more details.